BCom Marketing Syllabus, Subjects, Semester Wise, Year Wise, Online, Top Colleges

BCom Marketing Syllabus

Overview

The Bachelor of Commerce (BCom) in Marketing is a 3-year undergraduate program that focuses on marketing strategies, consumer behavior, branding, and sales management. The syllabus is divided into 6 semesters (year-wise) and covers both theoretical and practical aspects of marketing.

Semester-Wise Syllabus

Semester	Subjects
Semester 1	Principles of Marketing Business Communication Financial Accounting Business Mathematics
Semester 2	Consumer Behavior Business Economics Corporate Accounting Business Statistics
Semester 3	Advertising & Brand Management Digital Marketing Sales & Distribution Management Business Law
Semester 4	Retail Marketing Market Research E-Commerce Human Resource Management
Semester 5	International Marketing Services Marketing Strategic Management Entrepreneurship
Semester 6	Marketing Analytics Customer Relationship Management Project Work / Internship Elective Subjects (Optional)

Year-Wise Syllabus

First Year (Semester 1 & 2)

Focuses on foundational subjects like Principles of Marketing, Business Communication, and Financial Accounting.

Second Year (Semester 3 & 4)

Includes advanced topics like Digital Marketing, Advertising, and Market Research.

Third Year (Semester 5 & 6)

Covers specialized areas such as International Marketing, Marketing Analytics, and Project Work.

Online BCom Marketing Programs

Many universities offer online BCom Marketing programs with flexible schedules. Key features include:

Self-paced learning
Recorded lectures
Online exams & assignments
Industry-relevant curriculum

Top Colleges for BCom Marketing

University of Delhi (DU)
Christ University, Bangalore
Symbiosis College of Arts & Commerce, Pune
Loyola College, Chennai
NMIMS, Mumbai

BCom Marketing Syllabus, Subjects, Semester Wise, Year Wise, Online, Top Colleges